Building your online brand and presence
Defining your personal brand
Defining your personal brand
Key Takeaways:
Your personal brand positions you. It’s how you present your unique skills, values and purpose online and offline.
Whether you’re actively job searching or building long-term career credibility, being intentional about your brand can help you connect with the right people and stand out for the right reasons.
Your personal brand is a combination of not just your skills, experiences and qualifications, but also includes your values, beliefs, what you stand for and why.
Your personal brand evolves over time. As your skills and experience grow, your professional identity becomes more defined.
Your professional branding can help define you on different platforms, like LinkedIn.
How you use these platforms should depend on your goals (job search vs networking). What content and platforms are most appropriate for your audience? What content will promote your brand and in what appropriate way? Different strategies work for different goals.
Ensure your online presence and branding are consistent and professional across all platforms. Review your privacy settings, clean up unprofessional content and choose email addresses that reflect your brand.
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jobaccelerator